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Numerology: Trends in Web Usage

Understanding how your customers or patrons get information is a key element of target marketing and is essential in helping businesses or organizations develop a successful communications strategy. The Internet, social media and mobile communications exploded over the last decade. This discussion will explore trends and the direction of web-based communications.


The world revolves around information, and the Internet now has over 3 billion users. The majority of Internet users in the world are in Asia. China, in particular, has over 642,261,000 members using it regularly.


According to Internet World Stats, over 277 million people in the United States were regular users of the Internet as of March 2014. That represents nearly an 87 percent penetration of our population, which was at 318,892,103 according to the 2014 U.S. Census. It may be surprising to note that while the use of the Internet continues to increase, the rate of the increase is slowing down, because the Internet has already made a deep penetration in nearly all strong world economies.


Smartphones have become the tool of choice to access the Internet worldwide. Over 73 percent of teens have access to a smartphone, and 91 percent of teens go online via a mobile phone. Almost 24 percent of those teen users are online almost constantly. Currently, about two-thirds of all Americans own a smartphone, and in everyday use these smartphones act as a gateway to the online world. This number has grown from 35% in 2011 as more advanced iPhone, Galaxy and Droid phones enter the market.


Although Facebook is slightly on the decline with young people, it is still an important platform of social media worldwide. According to Mercury News, Instagram and Snapchat are on the rise now. Nevertheless, in the most recent surveys, over 70 percent of adolescents still use Facebook. 52% of teens now use Instagram; 41% are using Snapchat, and 33% of teens use Twitter.


It took a while, but older people are increasing their use of social media. The percentage of U.S. seniors using Facebook is now over 31 percent. 72 percent of online adults visit Facebook at least once a month as of January 2015 surveys.


Looking at the rest of the world, Pew Research says there are 890 million daily active users logging onto Facebook. India, Indonesia, and the Philippines are the biggest users of Facebook in Asia. Canada is the country with the largest number of daily active users, and the U.S. and Canada have 157 million daily active Facebook users logging in.


Some of these numbers and surprising and staggering, and they are only going to increase. The International Telecommunications Union (ITU) predicts that by the end of 2014, about 2.9 billion people or 40 percent of the world population will be online. There is heavy movement within the United Nations to make broadband available to all nations in the near future.


All things considered, for large or small business, the only way to stay current is to be aware of where and how people are communicating. Understanding local trends and data are the best way to find how to reach your customers. Contact Raven Solutions to help you make full use of technology to reach the audience you want to target.

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