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Consumers are exposed to so much advertising across media lines that they have learned to filter out most generic communications. Audiences expect and demand more personalization through seamless, multi-channel options including desktops, mobile devices and digital imaging vehicles that complement social media choices.

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Understanding how your customers or patrons get information is a key element of target marketing and is essential in helping businesses or organizations develop a successful communications strategy.

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Threats against the United States have shifted in the last decade to include significantly more cyber attacks and security breaches. Businesses and the U.S. government are under a deluge of daily assaults from a number of malicious elements in foreign countries as well as internal cyber criminals.

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